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Marketing & Growth

SEO, paid media, social and content marketing measured against leads and sales, not vanity metrics.

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Overview

Marketing and growth services cover the channels that bring customers to your business, and the work that turns visits into enquiries and sales: SEO, paid search and social ads, social media, content, email and conversion rate optimisation. Almahira plans and runs these for businesses in the UAE, with measurement built in from the start.

The decision most businesses face is where to put a limited budget. Paid ads can bring traffic within days but stop when the spending stops. SEO and content take longer but build an asset you own. The right mix depends on your market, margins, sales cycle and how people search for what you sell, often in both English and Arabic.

We begin with an audit of your website, tracking and past campaigns, then agree goals you can measure, such as qualified leads or online sales rather than likes. You keep ownership of your ad accounts and data, and you get regular reports that explain what changed and what we plan to do next.

Key facts

Social media advertisers
Anyone publishing advertising on social media, paid or not, needs a National Media Authority permit (free for the first three years)
Permit fee
Free for the first three years, then AED 1,000 (National Media Authority, as of October 2026)
Visiting creators
Visitor Advertiser Permit through a licensed UAE agency, valid 3 months and extendable to 6
Content rules
Ads must follow the national media content standards; the media law sets fines of up to AED 1 million
Google Business Profile
Needs a staffed location customers can visit, or a service area; virtual offices are not eligible
Reviews
Google removes reviews bought with payment, discounts or free goods

Who it's for

Businesses launching in the UAE
You are new to the market and need a plan to reach customers in English, Arabic or both from day one.
E-commerce stores
You sell online and want more traffic, better conversion and a clear view of what each channel returns.
B2B and professional services
You rely on qualified enquiries and longer sales cycles, and need marketing that brings in the right leads, not just more of them.
Teams with unclear results
You already spend on ads or an agency but can't see what is working, and want proper tracking and honest reporting.

What's included

  • Search engine optimisation (SEO), including Arabic SEO
  • Pay-per-click (PPC) advertising on search and social platforms
  • Social media management
  • Content marketing strategy and production
  • Email marketing and automation
  • Conversion rate optimisation (CRO)
  • Analytics and conversion tracking setup
  • Regular reporting and performance reviews

What we'll ask you for

  • Admin access to your website, Google Analytics and Google Search Console
  • Access to your ad accounts and social media pages, owned by your business
  • Brand guidelines, logos and approved images
  • Sales data such as lead volumes, conversion rates and average order value
  • A list of your main competitors and target markets
  • Reports from previous campaigns or agencies
  • Email lists made up only of contacts who agreed to hear from you

How it works

  1. Audit

    We review your website, tracking, search visibility, ad accounts and past results to find quick fixes and bigger opportunities.

  2. Strategy and plan

    We agree goals, target customers, channels and how to split the budget, with clear measures such as cost per qualified lead or online revenue.

  3. Tracking setup

    We set up or fix analytics, conversion tracking and consent settings, so every channel is measured the same way.

  4. Launch

    We launch campaigns, publish content and start SEO work in the agreed order, beginning where results are likely to come soonest.

  5. Test and optimise

    We test ads, landing pages and offers, move budget towards what works and stop what doesn't.

  6. Report and review

    You get regular reports in plain language and a review meeting to agree priorities for the next period.

Typical timeline

Paid campaigns can usually go live within days once tracking is in place and the ad platforms have approved your ads. SEO and content typically take several months to show meaningful results, depending on competition and your website's starting point.

Common questions

How long does SEO take to work?

SEO usually takes several months before you see meaningful change, and longer in competitive Dubai sectors such as real estate or finance. Results depend on your website's technical health, your content, the competition and how many other sites link to you. Early work focuses on fixing technical issues and improving pages that are close to ranking, which can show progress sooner.

Do you guarantee rankings or leads?

No. Search engines and ad platforms control rankings and auction prices, and they change often, so nobody can honestly guarantee positions or a set number of leads. What we commit to is the agreed work, accurate tracking and reporting that shows what each channel delivers, so you can judge the return yourself.

How much should I spend on ads?

It depends on your market, margins and goals. We usually suggest starting with a test budget across a few campaigns, measuring the cost per lead or sale, then putting more into what works. Ad spend is normally paid directly to Google, Meta or other platforms from your own account, separate from our management fee, so you can see every dirham spent.

Do I need Arabic SEO and Arabic ads?

If your customers search in Arabic, yes. Arabic SEO is not a translation of your English pages: people use different words, spellings and sometimes dialect terms, so keywords need their own research. Many UAE businesses run English and Arabic campaigns side by side and compare the results. We look at your audience and search data before recommending how much Arabic content to create.

Do influencers in the UAE need a licence?

Yes. Individuals who publish advertising on social media need a permit from the National Media Authority, which replaced the UAE Media Council, whether they are paid or not. It is free for the first three years. Visiting creators need a separate visitor permit. Check a creator's permit before you sign, and note that health, finance or property ads may need extra approvals. We check all of this first.

Who owns the ad accounts and data?

You do. We work inside ad, analytics and social media accounts owned by your business and request access as a partner or manager. If we stop working together, everything stays with you: campaign history, audiences, tracking and content. We recommend this set-up whichever agency you work with.

What will your reports show?

Reports focus on the numbers that matter to your business: qualified leads, sales or revenue where it can be tracked, cost per result and conversion rates, alongside traffic and rankings. Each report explains what changed, why we think it happened and what we plan next. We don't pad reports with impressions or likes on their own.

Can I get a Google Business Profile with a flexi-desk or virtual office?

Usually not at a virtual office. Google's guidelines say a rented mailing address you don't operate from is not eligible, and an office in a co-working space qualifies only if it has clear signage and is staffed during business hours. If you visit customers instead, you can create a service-area profile with your address hidden. We check eligibility before creating or fixing your profile, so it isn't suspended later.

Guides on this topic

Last reviewed . Rules change often; we confirm current requirements during your consultation.

Sources

Tell us what you're planning

One short call is usually enough to recommend a jurisdiction, licence and visa route. A written quote follows.

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